A successful business employs several different marketing strategies to raise its visibility, increase brand awareness, and get people to make purchasing decisions leading to your bottom-line results. In many cases, business CIOs look to professionals to help them develop the right business strategies to help them achieve their marketing goals.
Content marketing is just one of the several strategies that companies engage in to help them with their digital marketing, SEO, and eCommerce goals.
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What is Content Marketing?
Those that are new to marketing or specifically online marketing may not be aware of important strategies that should be implemented to gain attention from potential customers or keep them top-of-mind with existing clients. This is where content marketing comes in.
In today’s world, traditional marketing is becoming less effective because so many people rely on the internet for their information, and often their purchasing decisions. While traditional advertising tells the customers what you do, online marketing can demonstrate your expertise via blogs, social media, and videos. The goal of content marketing is to introduce a company’s product or service to new customers. It includes creating, disseminating, and distributing important information to a niche audience.
According to the Content Marketing Institute, content marketing consists of the creation and distribution of valuable, relevant information to attract new clients and retain their current clients. The goal is to get the customer to act or make a purchasing decision. The use of content marketing should offer useful content which will help them resolve their “pain point” and move them to act.
What is the Value of Content Marketing?
Those that have never engaged in content marketing may not realize all the benefits it can bring to an organization. Here are some of the reasons why it is such an important business strategy.
According to experts, here are some of the ways content marketing brings value to a business or organization.
- Content helps build trust and enhances brand reputation: When a company offers helpful, intuitive information to potential customers, they will come back for more valuable information, establishing trust. Online content should address common business issues, by providing information and advice, without asking for anything in return. This helps position the company as a niche expert and a trusted resource.
- Content marketing educates: Studies show that eighty-one percent of shoppers do their research online before they buy. A good marketing strategy is to develop content that will attract potential customers before they make a buying decision. Often the content will include how their company can help with business solutions, address industry issues, and how they can help resolve these issues while gaining customers.
- High-quality content can help with organic searches: We all understand there are many marketing efforts out there, but content marketing often provides the best results. Google updates its SEO algorithms frequently, and it is often hard for companies to keep up. It is a lot of work keeping up on keyword strategies, but it is important to gain positive results from a marketing campaign. Utilizing a keyword strategy helps search engines find your company, without keyword stuffing.
- Content helps grow social media traction: When utilizing content marketing, you are in control of utilizing links and quotes to highlight the benefits of the business or product. That content can be promoted through press releases, posted to relevant websites, and shared via social media. High-quality content may also be shared on other sites and blogs.
Go to the Experts
Developing a content strategy is no easy task so it is best left to the experts. Vazoola’s content marketing services use a proven strategy to help clients achieve their goals.
They use the following strategy:
- Conduct keyword research and mapping
- Develop topic ideation
- Create content
- Optimize existing content
- Utilize link building and backlinking
You can elevate your business to the next level when implementing online marketing, including effective content marketing services.