You have probably read a lot of pleasant-sounding garbage regarding social media content practices. You have probably read hogwash about how stories are scientifically proven to be powerful on social media, or how you should make a connection, or ask for comments, operating or spam shorts. The fact is that these don’t as part of an overall strategy. They are the energy drinks of social media marketing. They may work, but often they cause more damage than good.
You need to change your entire marketing practice if you want to make a bigger impact with your content. Above all, you need to judge your efforts based on your conversions. If your social media is blowing up, but your sales/subscriptions are not increasing, then you are wasting your time. We live in an attention economy, but even the word “Influencer” is misleading. If A-list Hollywood stars can gather attention in the millions, but can’t convince people to flush their toilets less, then just how much “Influence” do they have? You need to frame your campaign goals in this manner. You need influence as well as attention. Try not to conflate the two.
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Generate Interest By Uncommon Means
We have all heard of buying followers, views, comments, etc. The problem with bot clickers is that they act so unnaturally. We are sold promises that the interactions will be generated at random intervals, but it never works out that way because it costs the click farms significantly more than if they pile your interactions onto your account within sixty minutes. That is why fame-checking websites are so easily able to identify bought traffic.
Instead of buying clicks, likes, followers, etc., buy other people’s social media accounts and promote directly to their audience. You can mirror your content on your own channels, or you can encourage people to visit your primary social media accounts, to follow, like, etc. Websites like https://fameswap.com/ allow you to buy and sell social media accounts. This means you can buy several accounts, and it also means you can sell those accounts when you are done with them. It isn’t against the rules of social media platforms so long as you do not try to use another person’s identity to defraud people.
Start With The Punchline
Above all, you shouldn’t try to entice people. You shouldn’t try to create intrigue with your title lines or post titles. Don’t be that social media account that has lines like, “You will never believe what X said today.” However, there is a method you can try that is similar to when standup comedians start with the punchline. In essence, you start your titles and content with the answer or most pressing point. Here are two examples, one with a regular title and one with a punchline/point-first title.
Title: Our Research Showed That 77% of Households Contain Women
Point-First Title: 77% of Households Contain Women
The second title is brief, and perhaps a little mysterious, but it puts the point first in a very aggressive way. It isn’t inflammatory in any way, but for some reason, it almost seems like it is. Now, in an online article, you would start with the nice, neat, structured and sensible title. However, the point-first title is better suited to social media because it gets to the point very quickly. It doesn’t have much context, but it works in an online social media environment where people have a very short attention span. Do consider switching around your social media titles when you post your content to see which generates the most interaction and attention. Just do not veer into the mystery/intrigue area because people have no time for that type of spammy content.