It reflects the vision that “a display is a window that connects people to the world and to other people.”
Samsung Display has announced that it will begin using the new brand to promote OLED panels. The company hopes that the ingenious name Samsung OLED will help “express its products’ differentiation and superiority in the market.” The brand will be represented by the OLED Provided by the Samsung logo.
According to Samsung Display, the logo’s square frame reflects the vision that “a display is a window that connects people to the world and others,” and that OLED displays enhance device manufacturers’ design possibilities.
The new brand will be used for Samsung Display’s wide range of mobile OLED displays for wearables, smartphones, tablets and laptops.