Before the official premiere of the OnePlus Buds Pro fully wireless (TWS) headphones in China, which are expected to debut simultaneously with the Nord 2 smartphone, the head of the brand spoke about the advantages of the model compared to the flagship version of Apple.
Shortly before the headphone debut in China on July 29, OnePlus CEO Pete Lau is running a vigorous mini-ad campaign on his Weibo account. The fact is that the headphones are already presented in some regions of the world at a price of $ 150 and will go on sale from the end of August to the beginning of September, but Chinese buyers have not yet decided on the demand for the new product. After the premiere on July 29 in China, the price and the date of the start of sales will be announced.
This is the company’s first TWS model with Active Noise Cancellation. According to Pete Lau, the OnePlus Buds Pro, despite its relatively low price, outperforms the Apple AirPods Pro in low-frequency noise cancellation – quite a strong statement considering that AirPods Pro has actually been the benchmark for quality in the TWS market since their inception.
Pete generously admits that Apple is a strong contender because he too “values the user experience and does the best it can. ” Therefore, OnePlus had to surpass the competitor through a series of ad hoc comparisons and hardware optimizations.
Finally, according to the portal Gizmochina, Lau concluded that “if OnePlus’s product is better than Apple’s, then the brand’s products have in some sense reached a higher level. “