With such an oversaturated social media market in 2021, it cannot be easy to stand out from the crowd. There are several ways to ensure you stay ahead of the curve and are doing everything in your power to enhance your viewer’s quality of experience. Delivering an enriching online viewing experience encourages existing viewers to continue watching and entices prospective viewers to join in. Continue reading to find out how you can adjust your content to meet raised viewer expectations in 2021
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Table of Contents
Set yourself goals
To keep up with mounting viewer expectations, you must take your job seriously. A great way to approach this mindset is to set yourself goals and outline exactly how you will achieve them. They can be focused on growing subscribers or views or, in this case, improving your content to match increasingly augmented viewer expectations. The more time taken to perfect your goals and how you will achieve them, the more likely you are to accomplish them. According to a recent study, people who note their goals are 20% more successful in completing them than those who did not.
Experiment with formats
You may only have experience in one platform, but branching out can be a great way to attract new viewers and diversify your content. To stand out from the crowd, you must be in as many places as possible at the same time. This also helps to get your name out there and enhance viewer awareness. There are several cost-effective ways to test out brand-new formats. Some offer free trials or come with minimum sign-up fees. You may also benefit from setting up your own OTT platform or relying on a professional media services company to do so. This can help you reach a wider audience and deliver a streamlined user experience. To get you on your way to streaming success, consider investing in an OTT platform from Red Bee Media.
Repurpose your best content
Have you ever uploaded content that outperformed your existing portfolio of work? Taking a look at your previous video analytics can be a great way to find out what your viewers liked and what they didn’t like. For example, if a video performed exceptionally well, it may benefit you, and your channel, to recycle it into a live stream broadcast where you can discuss the topic in-depth and engage with your viewers on a personal level. Capitalizing on your best work can help you carve out a niche that you and your viewers will enjoy.
Interactivity
Viewer interaction is one of the best ways to let your audience know you care about them and what they have to say. Your viewers are not only interested in your content but the person behind the screen too. Whether you get to know them by replying to comments or by chatting to them in real-time during a live stream, it can make a huge difference. Over time, this can help you earn more subscribers and retain your existing pool of loyal viewers. Growing your viewership is often viewed as a key goal when it comes to developing your channel, but audience retention is just as, or even more, important.
With more and more people tuning in to watch videos or live streams online, creating content to match your viewer’s increasing expectations can seem like an impossible task. To stand out from the crowd, you must set yourself achievable goals, experiment with a wide range of formats, repurpose your best performing content, and introduce interactivity.