Could bloggers be the key to growing your presence on Amazon?
Almost two-thirds of online clients begin their product searches on Amazon. You do not need to look hard on Instagram or TikTok to find AMZ influencers promoting goods. Numerous groups are sharing their Prime and #AmazonFinds purchases. And we may see items go viral all the time.
At the same time, partnering with bloggers on Amazon is useful for merchants and brands. That is because content makers can introduce your goods to new clients authentically.
This article breaks down how to find an Amazon storefront influencer to collaborate with.
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How to Find Amazon Influencers: 3 Methods to Spot Creators
Again, there is no lack of bloggers promoting Amazon merchandise. However, finding them does need you to accomplish some quick detective work. Below we provide three ways you can spot bloggers in the wild.
Browse Influencers on #FoundItOnAmazon and Amazon Live
Amazon’s own website may seem like square one for discovering creators, correct? Believe it or not, there is no official influencer list or Amazon influencer search bar to choose from.
Nonetheless, the platform does provide several options for locating affiliates on-site. The first is checking potential creators via Amazon Live. Via these live streams, AMZ influencers demonstrate goods and interact with potential clients.
The marketplace also has its #FoundItOnAmazon product feed which is the nearest thing to an actual list of bloggers. This webpage aggregates influencer pictures, all tagged from their favorite products and collections. In addition, you may pick specific merchandise categories to narrow the search.
Check #Amazon Hashtags on TikTok and Instagram
Most AMZ influencers are not shy about marketing the items they love. It is especially true on TikTok, where AMZ finds can go viral.
It’s good news for sellers looking for influencers to collab with. If you see someone discussing their latest AMZ Prime purchase, odds are you will notice a storefront in their bio.
Finding these influencers starts with a simple hashtag search. Below are different hashtags on TikTok and Instagram to help you find AMZ influencers faster.
Hashtags for AMZ bloggers on Instagram include the following:
- #AmazonFashion
- #AmazonFinds
- #AmazonMustHaves
- #AmazonDeals
- #AmazonHome
Instagram is not quite as rabid as TikTok regarding AMZ influencer marketing. That is because the platforms’ audience demographics differ. You will primarily find IG influencers marketing fashion, CPG, and home items. These bloggers put a ton of effort and thought into making unique content.
Hashtags for AMZ bloggers on TikTok include the following:
- #AmazonHaul
- #AmazonFinds
- #TikTokMadeMeBuyIt
- #AmazonFashion
- #FoundItOnAmazon
Search and Contact Amazon Influencers on Fiverr
It’s a platform for freelance gigs of any kind, with a massive database of bloggers to select from. A quick search will bring up creators in any niche on any platform – including AMZ!
Fiverr allows users to filter their search results to discover the best fit for their niche and then scan portfolios and check rates and packages each individual influencer offers. The platform also presents the ratings and reviews left by companies who have partnered with them, which is a wonderful way to see which bloggers are good to collaborate with.
Final Thoughts
Influencer marketing is extremely valuable for online sellers and brands. Content creators can help get your store or brand in front of your target audience, grow awareness of your company, and, most importantly, generate sales.
If you run a business on Amazon, utilizing a influencer is a real way to go! They are incentivized to market Amazon goods, and they’re experts when it comes to making content that drives people to the marketplace to place an order.
Are you ready to dive in and begin collaborating with bloggers? Share your thoughts in the comments!