There are many ways to optimize your resume and get it seen by potential employers. One easy way is through search engine optimization (SEO). It has become an integral part of success in today’s digital age.
In this article, we’ve listed down a few points highlighting the benefits of using SEO techniques on your resume. Candidates lose nothing by becoming more tech-savvy and learning how to create a bot-beating resume. Those who master online presence tend to find success and a big audience, no matter which platform they choose.
For job-seekers on the lookout for a new career, we recommend that you get professional help with your online presence. With a LinkedIn profile writing service like the one Skillhub provides https://top-resume-reviews.com/, you can take building your career to the next level. The experts will optimize your LinkedIn profile so you can gain more exposure online. In turn, this will attract recruiting firms.
Moving along, here’s why using SEO in your resume contributes to your success in the job market.
Table of Contents
SEO Makes Your Resume More Discoverable
SEO techniques can improve your resume’s visibility for individuals who can potentially hire you. Platforms like LinkedIn allow users to upload a copy of their resume onto their profile. Recruiters seeking to employ someone in your career field can find your profile using the right keywords. The same keywords are found on your profile and resume.
Each applicant tracking system (ATS) also uses keywords to search for the best-fitting applicants. Candidates should research which keywords are relevant for the industry and job position they’re trying to occupy.
Some companies don’t use ATS, but most of them do. However, keywords are still the invisible link between the recruiter and the candidate. We cannot stress this enough! Use and find the right words and phrases to describe your work experience and key skills. They will push your profile forward to those who need to see it.
Your Application Becomes More Intriguing and Catchy
Professionals can use SEO techniques to make more intriguing resumes. It’s basically just like marketing online.
- A job-seeker can use headline-type formatting for their name to emphasize it on their resume.
- An applicant can categorize and structure the elements in their resume using tried and tested templates. Such an approach ensures their resume is attractive, readable, and concise.
- SEO can help professionals use the right structure for sentences to mention the points recruiters want to see. For example, recruiters and ATS systems love the active voice. They also prefer resumes that highlight a prospective employee’s past accomplishments rather than monotonous and dull documents.
Employing the right tactics, even when they’re so subtle, can make a whole lot of difference in catching the attention of a hiring manager.
SEO Techniques Make Content Straight to the Point
The content on a resume should be as refined as the applicant’s ambition. Recruiters prefer to read hard data on resumes, especially for highly-specialized positions. Examples:
- I boosted sales by 30% in Q4 of 2021.
- Revenues increased by 50% in Q2 because of the software I implemented.
Stop using outdated marketing tactics to promote yourself in the resume. Instead, start refining it to create something more credible, efficient, and concise.
SEO Keeps It Up to Date
The trends and requirements for every industry change, just like everything else. SEO techniques can help you update your resume by deploying the tactics and tips discussed above.
Inserting links on the resume is also another way to keep it up to date. Candidates can include links to websites or social media profiles that display their potential, experience, and skills. These additional resources will serve as proof that an applicant is the best fit for a job.
This is important because many recruiters want employees who are tech-savvy and confident Internet users. So, there we have it. Rank better, do better.
Bonus Pointer
On another note, it is a good idea to use SEO techniques to optimize portfolio websites and professional social media websites. A resume that has been uploaded online deserves the same attention as the one you store while waiting for a dream job opening. If you put enough effort into building your social media presence with the help of SEO, you’ll be able to attract prospective employers and increase your chances of getting a job.
It’s important not to underestimate optimizing your online presence, resume, and cover letter. Analyze your resume and adjust it if needed so it fits the position you’re applying for.
Final Thoughts
Although SEO techniques have been designed for digital marketing, they can be repurposed and used on online resumes. The right approach can bolster the chances of landing a job. It makes a resume more discoverable, catchy, and tailored to the job description. Thus, it helps you beat bots and get noticed by human recruiters.
Optimizing resumes will get employers clicking on them because of keywords that perfectly match what companies are looking for. At the end of the day, employers and ATS systems will favor a resume that’s been formatted in a good way.
A resume is one of the most important documents that professionals use to demonstrate their expertise. And if it doesn’t contain keywords that reflect their skills and experience, applicants are disqualified from consideration before they even have a chance to land an interview.
So, make sure you apply SEO techniques to create your perfect resume. Good luck!
