In response to pressure from EU authorities, Google will give Android users the ability to choose from more alternative search engines to use by default, Bloomberg reported, citing a recent Google blog post.
Back in 2018, the European Commission issued a regulation to provide more opportunities for competition on the Android platform. The search engine was to be separated from the operating system. Then the company was forced to stop using the proprietary search engine and browser by default in Android. The company made it possible for users to choose several search engines when they first launch their smartphones.
But that was not enough to weaken Google’s position – last month, the company controlled 97 percent of the search engine market in Europe. Search engine DuckDuckGo and others are complaining that this Google solution doesn’t work. The thing is that the company limited itself to only a list of three alternative search engines, and to get into this list, developers need to win a special auction. True, you only need to pay for being on the list when the user chooses a particular search engine.
As a result, now Google will participate in the list of alternative search engines free for their developers and increase the number of alternative search engines. In total, about 12 search solutions of third-party companies will be available to users. Google itself is confident that users will still choose its software, not because they have no other choice but because Google services are more convenient than others.