Microsoft President Brad Smith supported Australia’s idea of introducing fees for news media content for online platforms. Google called such statements made for its own interests.
Google criticized Microsoft and accused the company of corporate opportunism for supporting an initiative to charge online platforms for using news media content.
This is a discussion that unfolded among IT companies after the adoption in Australia of the media market players’ code, obliging social networks and search engines to pay publications to use their author’s content. So far, the law only applies to Google and Facebook.
In early February, Microsoft President Brad Smith said the company supports the Australian government’s initiative to defend the media. “The media market and journalism now face many of the challenges of the digital age, including changing business models and changing consumer preferences,” Smith wrote.
He also suggested that the US authorities adopt similar rules to oblige digital giants to pay media outlets.
In response, Google Senior Vice President Kent Walker said that such proposals from Microsoft are nothing more than attempts to defend their own interests in the competition. “This important discussion should be about the heart of the problem and not be nullified by sheer corporate opportunism,” Walker wrote.
Both companies are actively competing in different areas – from cloud services to email and video communication. “Unfortunately, as competition intensifies in these areas, Microsoft is returning to the familiar pattern of attacking rivals and lobbying for rules that are in their own interests,” said the vice president of Google.