Emails not converting? You need an email acquisition strategy.
Email acquisition is all about using clever email marketing to move your mailing list further down the marketing funnel. It’s not always easy, but with the right strategy in place, you can make a substantial difference in your conversions.
Let’s take a look at some of those strategies now.
Personalize Your Emails
Customize your emails and use people’s names in subject lines and in your copy to get their attention. You can use your data to find out what pages on your website each customer has been looking at and retarget them with relevant messaging.
Take your personalized email promotions to the next level by sending different emails based on the demographics and geolocation data of your audience.
Master Your Email Previews
If you have a low email open rate, you need to work on the subject line and preview text of your email newsletters. A strong subject line can completely alter your results.
Your subject line and preview text should clearly express the benefit the user can gain from opening your email, like exclusive access, a time-sensitive offer, or a solution to a problem or pain point they have.
This also maximizes your email deliverability. What is email deliverability? It’s the ability to deliver emails to inboxes based on your perceived trustworthiness and relevance by the email client.
Practice Copywriting Tips
Think about your layout and design — It’s important to break up your copy and not have large blocks of text. This makes it much easier to read, meaning it’s more likely that someone will read your email to completion.
Keep it to the point, have a logical structure, and use storytelling to maximize the impact of your copy if it’s appropriate. Power words are another tool available to boost conversions.
Write For Your Audience
Always know who you’re writing for when you’re putting together emails. Who is your target buyer persona? What are their pain points and desires?
Having this in the forefront of your mind when you write will help you to create content that’s more likely to resonate with your audience, leading to better connections with customers.
Have a Call to Action
For email acquisition, ensure every email ends with a clear call-to-action that matches your marketing KPIs. Do you want to drive people to your website, sign up for an event, or to buy a specific product? What’s your end goal?
Make that clear in your copy and have a CTA button with “Find Out More,” “Order Now,” or “Sign Up” — choose something appropriate for your business.
Email Acquisition: Meet Your Goals
When it comes to email acquisition, success starts before you plan and write your emails. Write in an audience-first way, and make your emails as personalized as possible.
Then get clear on your goals and marketing ROI so you can craft emails that are catered to both your audience and your business goals.
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