Apple has posted a new video that focuses on the durability of the iPhone 12 and the benefits of the Ceramic Shield display. The smartphone slips out of the woman’s hands and remains unharmed after falling to the ground in the video.
“iPhone 12 with Ceramic Shield. Stronger than the glass of any smartphone. Relax, this is an iPhone, ”reads the caption to the video.
All models in the iPhone 12 series feature Ceramic Shield OLED displays, which Apple says offer four times better drop protection than previous devices from the company. The new material, manufactured by Corning, is made by injecting nano-ceramic crystals into the glass to increase strength.