Ecommerce businesses have become very popular in recent years. If you are one of the people who own this type of business or are contemplating starting one, there is a high chance that you have heard about Magento 2. It is an open-source eCommerce website-making platform. If you wonder whether it is the right eCommerce platform for you, read on to learn about its benefits and make an informed decision.
1. Advanced Search Tools
Your potential customers will easily find what they want if they use magento 2 advanced search. Magento 2 offers intelligent search features which will help you make your website user-friendly. It allows consumers to filter products with varying search parameters and filters. Magento utilizes unique search features such as product reviews, viewed products, and product tag filters. A customer can also search using terms that have been automatically suggested. When they search for a product, they will get access to coupons, free gifts, price countdowns, and stock availability. The cross-sell and upsell features make the shopping experience enjoyable and fruitful for both parties.
2. Comprehensive Reports
For an eCommerce business to succeed, it must get accurate and timely data. The company needs the data to help it analyze consumer behavior and know which areas it needs to improve. The Magento 2 platform will periodically supply you with comprehensive reports. It provides a wide range of information covering products, customers, and orders. The reports also serve to update you about any changes that may arise at any time. These changes comprise the number of product orders, registered accounts, shipping fees, taxes, and orders. If you want to know what the most or least popular product on your site is, you can easily obtain that information. This platform will help you manage your eCommerce business while having the most current metrics and data at your disposal.
3. SEO and Mobile Friendly
Magento 2 allows users to create SEO-friendly websites. With the website, you can use SEO-friendly features such as pre-built URLs, hassle-free product descriptions, and meta description provisions. SEO is essential for any business that operates online because it increases visibility, increasing traffic and leads. Magento 1 did not have this feature, making this new version more competitive in the market and an excellent choice for eCommerce businesses. A website needs to be mobile-friendly because over 70% of internet users access the net through their phones. Therefore, any eCommerce business that cannot be accessed through mobile devices is missing out on many things. Magento 2 offers users the opportunity to develop mobile responsive websites compatible with all screen sizes and browsers.
4. Powerful Platform
Magento 2 is a very powerful eCommerce platform, making it one of the most liked platforms by online business owners. The websites created using this platform can manage numerous products easily and can be scaled. A site can handle more than 100,000 products and process many orders instantaneously. It loads faster than its predecessor by 50% and can process more orders each hour. Your eCommerce website can also arrange and control products conveniently with the help of inventory and product solutions. Moreover, you can boost conversion rates and the website’s general performance by adjusting navigation and filters.
5. Easy to Customize
Magento makes it possible for users to configure features and categories and personalize the website interface. Customization entails coding all over again. Most business owners like to enlist the services of Magento 2 developers to customize the site and make it stand out more. Apart from website organization and image, you can select language, shipment, and payment options.
Starting an eCommerce business can be a challenging experience, but with Magento 2, you will have one less thing to worry about; a website. Creating a website with this platform requires much less time and effort compared to someone developing a site from scratch. Once you have made the website, you stand to enjoy all these benefits mentioned above and more.