10 Marketers Contribute Top Lead Generation Hacks

I use three sources for quality lead generation (SEO, Google Ads, & Facebook Ads). 

Quality Leads over Quantity

When using these sources, quality above quantity is the goal of smart lead generation. Because not everyone will be interested in what you have to offer, concentrate your efforts on those who are most likely to buy and have the highest long-term worth.

We would highly recommend this LinkedIn Outreach tool.

Contact Forms, Live Chat, CTA’s

If you’re clear about what you want people to do and provide an easy way for them to accomplish it, you’ll get more leads. Each email, landing page, and ad should include a clear, conspicuous, and uncluttered call to action (CTA). Don’t dilute your messages by including many different CTAs on each page.

On each page, provide a contact form and CTA button. These should be at the top of the page on mobile layouts. To make CTA buttons simple to find on tiny touchscreens, keep them apart from other symbols and links. For different audiences and phases of the buyer journey, you’ll need a variety of CTAs. 

Add live chat to offer 24/7 assistance. You don’t want to lose a lead looking at 1 am just because you are not open.

Nurturing Your Leads (past and present)

Even if it isn’t formalized, every company has a sales process. Every inquiry will follow a certain course inside your company. For the process to be successful and bring in quality leads we suggest always staying in front of your past and present leads with a weekly email newsletter. 

This is more vital than ever before since purchasers are increasingly conducting their research online and making decisions before contacting you. If you stay in front of them they’ll remember you when it’s time.

First of all I. would like to define what is a quality lead for us, a quality lead is a business or person that has these three qualities: realistic expectations, enough budget to achieve goals and flexibility. Having said that, our very top lead generation source is referrals from happy current and past clients, nothing beats that! When leads like this come in, they are basically already sold and looking to get started right away.

Beyond referrals, we have had good success on LinkedIn and before the pandemic on in-person networking events. The one caveat is that quality leads take time to materialise, we have had excellent clients that took six months or more before making any contact. 

Being transparent with our fees has also brought us good quality leads, we publish our rates and that seems to filter out potential leads that may not be a good fit for our firm. 

Create Irresistible Gated Content

Create a high-tech, high-touch gated content offer that customers can’t resist. This is especially effective when you combine your offer with offers that expire in 24-72 hours. With the disappearing act, you’re creating urgency for prospects to take action right now before they lose out on an opportunity. This strategy will create a sense of scarcity, which you can use to your advantage. The idea is that your content will give prospects a taste of what you do and how it can help them. Gated content is a great way to answer your prospects’ common objections, educate them about your product or service, and establish their mind that you are an authority on the topic. Once they opt-in, be sure to follow up with them immediately and then send relevant emails that offer more information or resources as they progress through your sales funnel.

Utilise the Freemium Model

We attract our prospects’ attention with an irresistible freemium product. The offer allows them to get started with a functional version of whatever we’re selling—and usually includes messaging about how our prospects will benefit by getting started right away. 

Businesses can utilise this strategy to create a social proof effect, demonstrate their product or service’s value, and establish themselves as an expert in the mind of your prospects. Then, convert these prospects into paying customers by offering a paid subscription or premium features. 

The Freemium model is the perfect strategy to alleviate their fears and objections about your product/service. The appeal is that your product or service promises a high-value solution to a relevant, timely, and costly problem enough to be worth the price tag. 

WEBINARS! 

Webinars are our best strategy to transform prospects into paying customers. As the adage goes, “People buy from people.” 

We use webinars as a marketing strategy to educate those who are interested in what we’re doing and to establish ourselves as an authority on the subject. We then use that positioning to get in front of even more prospects and convert them into customers. 

There are two ways to use webinars for lead generation. You can hold a free webinar and get an email address for every person who attends (i.e., list building). You can also charge a fee to attend the webinar and offer an incentive for sharing your webinar (i.e., free report or coupon) to increase your chances of building your email list.

Social Media Ads

Social media ads are the best strategy for generating leads and sales. This is because of their ability to target a specific audience based on demographics, interests, and behavior. We drive a lot of traffic to specific landing pages where we offer a valuable incentive in return for contact information. 

We then run ad campaigns that follow users as they browse the internet. This allows us to follow up with people after they leave our website. We can also retarget those who have visited our website and may not have opted in. 

You can also use them to easily test different messaging, images, and offers to determine what your prospects want.

Stick with what you know. Us at insurance geek have our certain tried and tested techniques and if it isn’t broken we don’t try to fix it. 

Pumping our hard earned money into organic SEO, paid social and Google ads are the trifecta of success. We have a great ROI and the results show us we are moving in the right direction. 

Just make sure you use the right specialists for each angle of lead generation attack and the leads quality will reflect your due diligence in putting together the right team. 

Spend more on what works, while taking money away from the activities that aren’t showing the required results. Like a high school teacher wants to but isn’t allowed, spend all your time and energy on the best pupils in the class.

Optimize your website for conversions by making it easy to navigate and understand. Make sure that users can find what they’re looking for quickly and efficiently. Use headings, subheadings, images, videos – any visual element that will help them get the information they need as soon as possible should be included in an obvious place on your website.

Also, make sure that all of your content is high quality and relevant to your target audience. People are much more likely to convert when they feel like they’re getting something valuable in return for their time and effort. So, focus on creating helpful, informative content that provides real value to your readers.

Finally, test different elements of your website to see what works best. Try different headlines, images, and copies to see which combinations result in the highest conversion rates. Experiment with different layouts and designs to find what’s most effective for your audience. The key is to never stop learning and testing new ways to improve your website’s performance.

One of the best ways to generate leads is to work your ‘niche’. Simply meaning most businesses have a target market that you wish to work with. Most of the time if you have common consumers as another business or charity, offer to work alongside them.  Come up with a proposition on how you can help that particular business, and help bring value to their consumers.

As an example, we work solely with the Diabetes community. We often reach out to charities to see if we can advertise with them, volunteer at fundraisers, or maybe speak at their conferences. In addition to this, we even donate a part of every commission we generate to a Diabetes related organization.  

Doing things like this have generated countless leads from people who wish to do business with us. I strongly recommend every business to consider utilizing a strategy like this.

Website Popups – Capture Quality Leads 

Popups are our sure-shot strategy to snag our prospect’s attention. We have popups built into our web pages that are designed to do one thing: provide immediate value. We use them for lead generation by including a CTA in the body of text or by using an exit popup with an immediate offer to capture contact information. 

Popups are eye-catching and make it hard for your prospects to miss the opportunity on their way out. You can use them to guide customers through the sales funnel by offering an incentive in return for their contact info (i.e., eBook, video, or coupon). 

You can also use popups to create urgency and scarcity. Just be sure to give them a reason why they should opt-in, such as a free gift or your best offer.